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Website Audit

Website Audit Sample

shop.example.com·March 2025Sample report

This sample report shows a full CodeAva website audit for a mid-size e-commerce store. Two critical issues were identified — missing meta descriptions and absent Product structured data — alongside four warnings covering image optimisation, Core Web Vitals, and Open Graph tags. Five checks passed cleanly.

72

/ 100

Overall Score

2

Critical issues

4

Warnings

5

Passed checks

11

Total checks

Missing meta descriptions

critical

12 pages have no meta description tag. Search engines fall back to arbitrary body text as the snippet, reducing click-through rates.

Pages affected: /products/running-shoes-pro /products/trail-boots /category/mens-footwear … and 9 more

No structured data (Product schema)

critical

Product pages are missing JSON-LD structured data. Google cannot generate rich results (price, availability, ratings) for these URLs.

Expected: <script type="application/ld+json"> { "@type": "Product", "name": "...", "offers": { ... } } Found: none

Images missing alt text (8 found)

warning

8 <img> elements across the homepage and category pages have empty or missing alt attributes, hurting both accessibility and image SEO.

Examples: <img src="/hero-banner.jpg" alt=""> <img src="/sale-badge.png"> (no alt attribute)

Largest Contentful Paint: 4.2 s

warning

LCP is above the 2.5 s recommended threshold. The hero banner image (1.1 MB) is loaded without priority hints and is not served via a CDN.

LCP element: <img src="/hero-banner.jpg"> File size: 1.1 MB (uncompressed) Recommended: < 2.5 s

Missing Open Graph tags on product pages

warning

Product pages lack og:title, og:description, and og:image. Social shares from these pages show generic fallback previews.

Robots.txt does not reference sitemap

warning

The sitemap.xml exists at /sitemap.xml but is not referenced in robots.txt. Some crawlers rely on this declaration for discovery.

Current robots.txt: User-agent: * Disallow: /admin/ Missing: Sitemap: https://shop.example.com/sitemap.xml

Recommended fixes

1Low effort

Add meta descriptions to 12 pages

Write a 150–160 character description for each product and category page. This directly improves search snippet quality and CTR.

2Low effort

Add Open Graph tags to product pages

Add og:title, og:description, and og:image to all product pages using your existing meta tag setup. Improves social sharing previews.

3Low effort

Add alt text to 8 images

Audit each <img> element with an empty alt attribute and write descriptive text. Helps both SEO and screen reader users.

4Medium effort

Implement Product JSON-LD schema

Add structured data to product templates. Use Google's Rich Results Test to verify. Enables price and availability in search results.

5Medium effort

Optimise hero banner image

Compress and convert /hero-banner.jpg to WebP (target < 150 KB), add fetchpriority="high", and serve from a CDN to improve LCP.

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